Strategic cooperation pays off: Ralph Siegert strengthens the UID management team
Ralph Siegert moves within the BAYOONET Group and strengthens the UID management team as CEO. After Ralph has already managed the integration of UID into the group since the beginning of the year, we are now happy to welcome him to the managing director team.
Since the beginning of the year, UID is part of the BAYOONET Group, an owner-managed group of companies with more than 350 employees in 8 locations.
BAYOONET offers all services around product development from one source: from idea and innovation to analysis, usage research, concept and prototyping to software and device development as well as market launch.
At the interfaces of the individual group companies, Ralph has already been linking services into an expanded portfolio for BAYOONET customers since the beginning of the year. In the future, Ralph will work with UID CEOs Claus Görner and Franz Koller on further dovetailing. "The integration was exciting. For UID customers, in addition to familiar UX services, there are now many new opportunities, for example, in software development, device development and the marketing of medical devices. I look forward to using the expanded portfolio to benefit our customers and further develop their products and services," says Ralph.
Ralph enriches UID with extensive professional experience: at IT service providers and international agencies he has worked as a link between the digital world, technology and business.Ralph acquired his broad management know-how at previous stations, including BAYOONET, webweit, Wunderman Thompson, ETECTURE and Ogilvy.
In UID's 25th anniversary year, the UID team remains passionate about making tomorrow's world simpler and more aesthetically pleasing.