Human-Centered AI

AI has long been an integral part of our everyday lives and shapes countless products and services. Its potential is vast, but how it’s used is crucial. Only those who understand AI’s strengths and limitations can leverage it to create real value. As a technology, we incorporate AI into every project and deploy it precisely where it delivers real added value to users. This transforms it from an innovative technical feature into a key success factor for your product: That’s why we always start by asking who will use the product and what tasks it should perform for those people.

Integrating AI into products or services is now considered standard practice and is often expected by stakeholders. In the quest to stay up to date technologically, users can sometimes be pushed into the background. Human-centered AI solutions put users—and their needs and requirements—at the center. To determine how AI creates real added value, we first analyze the initial situation, including all opportunities and risks. Building on this, we develop appropriate solutions, which we evaluate together with your users and optimize step by step. This results in inspiring products and services that meet the needs of the people they’re designed for.

Together, we’ll get the most out of your AI solution: We’ll evaluate your existing products and services, further develop them, or design new ones—always keeping your users at the center and aiming to create real added value.

Yours, undevelops a AIsolution or Do you have a on duty and would like to unlock the full potential for your users ? We review your solutions or concepts using appropriate evaluation methods for eachn Edevelopmentstage and show you where the user experience can be improved.

You want to know, how AI can help advance ? We’ll work with you to analyze your current situation, evaluate the opportunities and risks and develop strategies that—with or without AI—deliver real added value for your users .

Just as we use AI for your users in a conscious and targeted way, we do the same in our own work. AI is part of our daily work at UID, guided by three principles: competent, secure and value-driven. We use AI only where we the results and can ensure their quality can – We don’t use black-box AI. We handle your data responsibly and use only tools that meet our high data protection standards. If you do not wish to use AI, we will refrain from using it entirely. And since AI is not an end in itself, it only used where it creates real added value : We continuously test new usescenarios and use AI wherever it can deliver results faster and more resource-efficient to achieve the goal than.