What defines human-centered AI
AI has long been an integral part of our everyday lives and shapes countless products and services. Its potential is vast, but how it’s used is crucial. Only those who understand AI’s strengths and limitations can leverage it to create real value. As a technology, we incorporate AI into every project and deploy it precisely where it delivers real added value to users. This transforms it from an innovative technical feature into a key success factor for your product: That’s why we always start by asking who will use the product and what tasks it should perform for those people.
Where AI creates real value
Integrating AI into products or services is now considered standard practice and is often expected by stakeholders. In the quest to stay up to date technologically, users can sometimes be pushed into the background. Human-centered AI solutions put users—and their needs and requirements—at the center. To determine how AI creates real added value, we first analyze the initial situation, including all opportunities and risks. Building on this, we develop appropriate solutions, which we evaluate together with your users and optimize step by step. This results in inspiring products and services that meet the needs of the people they’re designed for.
Together, we’ll get the most out of your AI solution: We’ll evaluate your existing products and services, further develop them, or design new ones—always keeping your users at the center and aiming to create real added value.
How we support you
Evaluate AI solutions
Are you currently developing an AI solution, or do you already have one in place and want to unlock its full potential for your users? We review your solutions and concepts using evaluation methods tailored to each stage of development and identify opportunities to improve the user experience.
The Added Value of Human-Centered AI
People-centered approach
AI is designed consistently from the user’s perspective – not everything that is technically feasible is practical.
Tailored solutions
Tailored responses to the needs of diverse target groups, rather than one-size-fits-all solutions.
Greater acceptance
Solutions that users understand and are happy to adopt because they’re a good fit for them.
Innovative strength
New approaches that are made possible only through the targeted use of AI.
Sustainability
Products that are technologically compatible and remain competitive in the long term.
Market success
AI solutions that delight users and, as a result, help
grow and secure its business success.
How we use AI at UID
Just as we use AI for your users in a conscious and targeted way, we do the same in our own work. AI is part of our daily work at UID, guided by three principles: competent, secure and value-driven. We use AI only where we understand the results and can ensure their quality – we don’t use black-box AI. We handle your data responsibly and use only tools that meet our high data protection standards. If you do not wish to use AI, we will refrain from using it entirely. And since AI is not an end in itself, it is only used where it creates real added value: We continuously test new use cases and use AI wherever it can help achieve goals faster and more efficiently.
Our AI principles
Competent: We use AI in a deliberate and professionally informed manner. Results are reviewed, evaluated, and not accepted at face value.
Secure: We protect customer, project, and user data and take into account customer-specific data protection and security requirements.
Value-Added: We use AI where it improves processes—by increasing efficiency, improving structure, or enhancing traceability.
