Digital health and fitness products

Many interactive products are installed, only a few become commonplace. We make sure that people stay tuned – through better UX, understandable data and experiences that fit into everyday life.

From tool to habit

The value of digital health and fitness products does not unfold when they are downloaded, but in everyday life. That’s why we don’t just design individual features, but the entire interplay of app, device and data. This results in products that feel easy to understand and integrate seamlessly into everyday life. Because only when usage becomes a habit do impact, loyalty and sustainable product success arise.

Drei Innovation Consultants entwickeln neue Produktansätze

This is how we support

With research, design and implementation, we develop digital health and fitness products in such a way that access, understanding and orientation are noticeably improved.

User research: We make visible what users need, what slows them down and what motivates them to keep at it.

UX/UI design: We design apps, platforms and touchpoints so that they are understandable, attractive and easy to use in everyday life.

Data & visualization: We translate tracking, progress and recommendations into views that provide orientation instead of overwhelming.

Implementation & enablement: We accompany the implementation in the front end and support teams in sustainably anchoring good UX in the product.

Our references

The following examples show how we develop products in concrete terms – from initial use to clear orientation in everyday life. This also depends on the interaction with other touchpoints.

Berlin-Chemie

COPD fitters

Swisstom BB2

Lung monitor

nutrilize

Expert review of a coaching app

Your advantages at a glance

The specific changes for you can be seen in these areas:

Quick start

Less friction in onboarding ensures that users get started and become active more quickly.

More use in everyday life

Clear structures and targeted impulses turn one-off use into a recurring routine.

Comprehensible data

Complex information is prepared in such a way that it provides orientation and makes decisions easier.

Greater user loyalty

Products are not just tried out, but used in the long term. This is the basis for sustainable success.

Clear product logic

Functions interlock sensibly instead of standing next to each other.

Concrete next steps

Clear starting points where optimization has the greatest effect, including prioritization.

FAQ

Many apps offer numerous functions, but are not consistently geared towards everyday use. If it is too complicated to get started, data is difficult to understand or the added value is not immediately apparent, users quickly lose interest. There is often no clear structure to help them stick with it and integrate the application into their own routine.

A good app is easy to understand, intuitive to use and offers clear added value in everyday life. Users should quickly recognize what they can do, what progress they are making and why it is worth using the app regularly. It is crucial that functions do not overwhelm, but guide and support in a meaningful way.

To ensure that users stick with it in the long term, access, orientation and use must be as simple as possible. Clear structures, comprehensible content and targeted impulses help to integrate use into everyday life. It is particularly important that progress is visible and that the application remains continuously relevant.

UX design ensures that a product not only works, but is also understood and enjoyed. It influences how intuitive it is to use, how quickly users find their way around and how well they can work with the functions on offer. A good UX reduces friction and makes complex content accessible.

A revision is always worthwhile if users drop out, functions are hardly used or the product is difficult to understand. It also makes sense to analyze usage more closely and optimize it in a targeted manner when there are new features, growing complexity or changes in target groups. Noticeable improvements can often be achieved with just small adjustments.

More clarity in just 30 minutes.

In an initial introductory meeting, we talk about the product, target group and status quo. You will receive a clear list of the biggest UX levers for adoption & retention, typical stumbling blocks and a suggestion for next steps.

UID Sales Manager Ka-Hoa Lam

Ka Hoa Lam

Manager Sales & Business Development

+49 7141 3 77 00 802

Ralph Siegert, CEO der UID GmbH

Ralph Siegert

CEO

+49 7141 3 77 00 915