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Online world meets individual consulting experience

Digitalization is not stopping at the pharmacy world either: more and more people are ordering their medication online and foregoing personal advice from pharmacy staff. There are many reasons for this. Be it the increased risk of infection from other customers, the availability of the desired medication or pure convenience. The aim of our project with Pharmatechnik was to create a digital solution that combines the advantages of the online world with those of an on-site pharmacy visit. The result: a pharmacy platform that offers customers an all-round service and meets their needs as well as those of local pharmacists.

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The process

Our approach was based on the human-centered design process - the core discipline of our UID experts. We began by conducting interviews with pharmacies and end users to understand their needs. They later also tested our concept using the prototypes for the web portal. We iteratively incorporated their feedback into the concept and design.

The team

The coronavirus pandemic has shown us: The work of our UID specialists is also a complete success remotely. We conducted the majority of workshops, interviews and usability tests from our desks at home. In our collaboration with Pharmatechnik, we also focus on agility: from the very beginning, we involved various stakeholders from software development, product management and marketing in the development process so that they could contribute their ideas to the project at any time.

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No detours thanks to e-prescription

The e-prescription will be introduced in Germany in 2024. In the app, users can submit their prescription digitally on the way home from the doctor's surgery.


Pharmacies can choose between three basic themes and adapt accent colors to their corporate design. This gives the platform an individual touch and ensures a high level of recognizability for your customers.

Pharmacy staff always on hand

We positioned the chat function and contact details so that the pharmacy of choice is always just a few clicks away. This means that users can contact them with questions at any time.

Qualitative design

The design conveys personal closeness, for example by means of a handwritten font. Thanks to the light color scheme with warm tones and gold-black accents as well as serif fonts, we created a classy but friendly look and feel and set the application apart from other pharmacy stores.