Take the successful controls of its predecessor TM5, add long-awaited cooking features and a larger, modern touch display and spice it all up with a new UI design in the Vorwerk® brand style. The result: an incomparable experience that opens up new cooking horizons with the integrated Cookidoo® recipe portal – honored with three Design Awards.

Revolutionary delights with Vorwerk

After the best-selling Thermomix TM5®, it was time for another revolution in cooking. Structures and UI elements popular with customers from the predecessor have been retained. At the same time, new cooking functions and the Cookidoo® recipe portal found their place as a source of inspiration. Thanks to the new swipe interaction, this is just a swipe away from the central cooking functions. The selection of around 50,000 international recipes, intuitive weekly planning and intelligent shopping assistance offer a holistic cooking experience with a modern look. The new UI focuses on a generous use of white in combination with the reduced use of Vorwerk green.

“It was an honor to explore the future of cooking with Vorwerk once again. With this close and agile collaboration, we have taken the Thermomix TM6® to a new level of development.”

Steffen Neumann, Lead UX Designer at UID

The process

From young families to professional chefs – Thermomix® users are not only diverse, but also international. In order to be able to implement the ambitious requirements for TM6® and do justice to all user groups, we relied on extensive user research at the start of the project. An investment that was rewarded with the Red Dot Award, iF DESIGN AWARD and the UX Design Award.

The team

Excellence requires strategic planning and agile collaboration. As a first step, we therefore advised Vorwerk on technologies, research and user guidance in the face of increasing complexity. Another success factor was the close cooperation with Vorwerk and international partners. In an agile project approach, we developed a stringent concept for user guidance, integrated and designed new cooking functions and optimized the design and branding in line with Vorwerk’s corporate design.

Triple award

The new user interface design is impressive. We are delighted to receive the Red Dot Award Brand & Communication Design 2020 and the UX Design Award in the “Product” category.

Intuitive user navigation

A larger, high-resolution touch display with swipe interaction as the central control element enables even more intuitive user guidance.

Modern look & feel

With the completely redesigned user interface in Vorwerk style, the user experiences the high quality of the brand on the Thermomix®.

Seamless cooking world

With the TM6®, users now have direct access to the Cookidoo® recipe portal with around 50,000 international recipes.





Shall we start together?

Feel free to contact us with your project request! In an initial non-binding meeting, we will look at your project together and contribute our UX perspective. We are looking forward to seeing what tasks and challenges you have for us.

Franz Koller, CEO bei UID

Franz Koller

Director Sales & Business Development

+49 7141 3 77 00 21