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Shaping product
innovation

Together with you, we design cutting-edge products, thereby setting new standards. Our team and your subject matter experts find answers for the increasingly complex market challenges and locate untapped future potential in your products.

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What will the future of your future look like?

Years of experience in international projects and applied research enable us to understand businesses, users and current technological trends. In discovery sprints or design thinking and speculative design projects, we combine future developments with rapid prototyping, developing and testing new products from the idea all the way to a marketable MVP.

Trends such as the Internet of Things, smart and tangible data, digital learning, robotics and urban mobility will shape our lives and work in the future. Together, we can uncover ways for you to design tomorrow’s innovation today.

Services Product Innovation fields of design 935

How we help other clients

Services Product Innovation Slider Dig Learn2 Kobelu engl 1080
KoBeLU is a context-aware system that supports learners through feedback, projection & gamification. It gives learners instructions that enable them to master complex practical tasks autonomously – a sustainable improvement of vocational trainings and professional courses.
Services Product Innovation Slider Io T1 TM6 1080
The Thermomix is a key player in the smart kitchen. The online integration of the recipe world makes 42,000 recipes available right on the appliance via WiFi. The guided cooking feature intuitively guides the user through every step of the recipe and ensures a cross-platform user experience, e. g. by transferring individual steps to the Thermomix Friend via Bluetooth.
Services Product Innovation Slider Des Fut1 Sina engl 1080
In our SINA research project, we analyzed how assistance robots can support us in our homes and how we can integrate them into our everyday rituals. To this end we experimented with multi-modal interfaces, voice and gesture control and approach-based interaction.
Services Product Innovation Slider Smart Tang1 Shape Chang 1080
Are many colleagues present in the office today? Who has called in sick, who is on vacation and who is on a business trip? Our shape-changing interface makes such abstract information tangible – through colors, shapes and movements. This alternative form of data visualizations stands out from the daily flood of information while giving team members across offices a feeling of belonging.
Services Product Innovation Slider Robotics1 kobold 1080
Vorwerk’s Kobold app enables users to control the vacuum robot wherever they are – be it on their way to the office or on vacation. The app’s visualization is based on the robot’s bright and friendly design language. This allows users to intuitively access the functions they are already familiar with from using the physical product.
Services Product Innovation Slider Dig Learn1 My MI 1080
MyMi.mobile is an e-learning platform developed for Ulm University that lets students learn right on their smartphone or tablet by allowing them to microscope wherever they are, without being forced to go to the lab.
Services Product Innovation Slider Io T2 T Mfriend 1080
The Thermomix Friend supports the Thermomix in preparing large quantities, complex meals or entire menus. The cross-platform user experience reliably guides the user through the parallel cooking experience by transferring the individual steps from the Thermomix to the Thermomix Friend via Bluetooth.
Services Product Innovation Slider Des Fut2 in Dago engl 1080
How can technology contribute to making life easier for elderly people? The inDAgo research project answers this question. Together with our research partners, we built assistance systems that allow senior citizens individual and barrier-free mobility in the city. Familiar physical objects such as a watch or a briefcase make it easier for them to access the digital world.
Services Product Innovation Slider Robotics2 Skiwo 1080
How can a robot motivate users to help? This is the question at the core of our study on persuasive human-robot interaction. From language to looks or movements – our prototype SKIWO analyzed how different characteristics influence the users’ motivation.
Services Product Innovation Slider Urb Mob2 Alex 1080
Designing a service with voice user interface – this was the challenge that we mastered within 24 hours in a hackathon. The result: “Alex, the bear”, an IoT device for rental bikes that guides tourists through Berlin. We attached particular importance to its personality, and this paid off: We received an award for Alex’s great character.
Services Product Innovation Slider Smart Tang2 Merck 1080
In times of Corona, flexibility and creativity were required for our design sprint with Merck. In a design sprint together with our client, we developed a concept that simplifies and digitizes the process of filling vacancies in the group’s strategic positions. The special challenge: creating clear and appealing visualizations of large amounts of data and making them accessible via tablet.
Services Product Innovation Slider Urb Mob1 Spirit Guide 1080
How can elderly people or people with disabilities participate in public life? The Spirit Guide answers this question. The garment is connected to the internet. So-called location badges contain navigation information. These can be attached to the jacket and guide the user to their goal using vibrating shoulder pads.

How we support you

We offer a variety of processes based on your requirements to foster innovation in your company:

Discovery sprints: enhancing today’s products in short, incremental cycles

Design thinking: radically re-thinking today’s products

Futures Thinking: developed tangible and realistic visions of the future

Services Product Innovation Prozess 935
We create the innovation of tomorrow.

We love sharing our expertise to develop your future products and services.

One of our innovation projects:
How discovery design sprints work remotely

UID Innovation Team

We create the innovation of tomorrow.
We create the innovation of tomorrow.
We create the innovation of tomorrow.
We are by your side through every step of the development of medical devices.
We are by your side through every step of the development of medical devices.

As a Senior User Experience Consultant, Lisa provides holistic support throughout the entire user-centered design process: from initial user interviews all the way to the finished product. In this process, she focuses on conceptual and visual design.

Lisa | Senior User Experience Designer

Patrick is a UX Designer, an aesthete with a passion for motion design. He focuses on micro interaction, especially in the field of embedded systems. Patrick translates concepts into pixel-ready screen designs that are brought to life in animations.

Patrick | User Experience Designer

Stefanie is our Creative Director with more than 20 years of experience in developing digital products and services. She consults her clients and works with them to develop future-proof products in agile, user-centered processes.

Stefanie | Creative Director

Werner is a Senior User Experience Consultant with over 25 years of experience in User Centered Design and a specialist in national and international user research projects.

Werner | Senior User Experience Consultant

Kristin is a User Experience Consultant with a focus on research and user experience of medical applications.

Kristin | User Experience Consultant
Unternehmen Personen Alexander Seiler 583
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  • Contact Person

  • Dr. Alexander Seiler
  • Director Sales & Business Development
  • 07141 3 77 00 0
  • email
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