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Revolutionary delights with Vorwerk

After the bestselling model Thermomix TM5® it was time for yet another cooking revolution. The predecessor's popular structures and UI elements remained untouched while new cooking functions and the Cookidoo® recipe platform were added, serving as a source of inspiration. Thanks to the new swipe interaction, the recipes are only one swipe away from the core cooking functionality. A choice of approximately 50,000 international recipes, an intuitive weekly plan and an intelligent shopping assistant offer a holistic cooking experience with a modern look. The new UI is characterized by its generous usage of white in combination with a sparing use of Vorwerk green.

"It was an honor to work with Vorwerk on re-exploring the future of cooking. In the course of the close and agile cooperation, we have taken the Thermomix TM6® to a new level." – Philipp Schröder, User Experience Designer at UID

References Consumer Vorwerk TM6 P Rozess 550

The process

From young families to professional chefs – Thermomix® users are not only diverse but also international. In order to take the ambitious requirements for the TM6® into consideration and to meet the needs of all user groups, we started the project off with comprehensive user research – an investment that resulted in our receiving the Red Dot Award, the iF DESIGN AWARD and the UX Design Award.

The team

Excellence requires strategic planning and agile collaboration. As a first step, we advised Vorwerk on technologies, research and user navigation in view of increased complexity. Another factor of success was the close cooperation with Vorwerk and other international partners. Using an agile approach throughout the project, we developed a stringent concept for the user navigation, we integrated and designed new cooking features and optimized the design and branding along the lines of Vorwerk's corporate design.

References Consumer Vorwerk TM6 Team 700

Triple award!

The new user interface design has won over the jurors. We are delighted about the Red Dot Award Brand & Communication Design 2020, the iF Design Award and the UX Design Award in the "Product" category.

Intuitive user navigation

A larger high-resolution touch display with swipe interaction as a core control element allows for an even more intuitive navigation.

Modern look & feel

With the new user interface, which was totally revamped in the Vorwerk style, the user can experience the high quality level of the brand when working with the Thermomix®.

Cooking platform

The TM6® grants the users direct access to the Cookidoo® recipe platform which boasts approximately 50,000 international recipes.