Change yes – but how?
In the course of the digital transformation, many companies’ business models reach their growth limits. They are under attack from new, digital companies that take them by surprise with novel products and services. Because, in contrast to start-ups like UBER or AirBnB, they haven’t understood how to make use of the opportunities the digital world offers. With structures that are too rigid and inflexible, they can’t react to dynamic markets fast enough. Team members are stuck in their functional silos instead of focusing on the clients in cross-divisional processes. Does that sound familiar? You know that your company has to adapt. But how? We are by your side on your way to a digital company and help you build the structures needed to master the change.
Customer as a starting point
How can you compete better in the digital economy? By understanding what your customers want and meeting their needs at a record pace. This is why we help you set up your organization and your business model to fulfil the requirements of digital customers. Because you can only create outstanding customer experiences and gain a decisive competitive edge if you include the user in all stages of the development.
Visions and stock-taking
Workshops and analyses help us find out where you are. From a technological, organizational and processual point of view. With regard to your brand and the business environment. As a next step, we develop a digital vision with you: What are your goals? What strategy is helpful to exploit your strengths in digital markets? Where do you see potentials for digital products and services? What does it take to reach these goals?
Digital construction plans
Oftentimes, many of the building blocks required for the digital transformation already exist in companies: team members with certain skills, knowledge and mindsets as well as agile development processes and methods for creativity. We find out what building blocks your company might lack and how to combine and complement existing blocks, creating a digital construction plan with prioritized short-, medium- and long-term measures. And we don’t use blueprints. Because every company is unique, just like its agile and digital transformation process.
In order to reach these goals, we establish agile processes, approaches and tools. Wherever necessary, we coach your team members, be it with regard to technical issues like user experience and user research or agile processes like Scrum. We empower your staff to organize themselves to work in multi-disciplinary teams. This brings more flexibility and speed to your organization, helping you to quickly react to changes in the market and to expedite your product development.
Being successful in the digital transformation necessitates a deep understanding of customer requirements – our core business for more than 20 years. We combine our expertise in client-centered processes with strategic thinking and a vast pool of knowledge of methods and technologies. In the past 20 years, we have successfully completed 4,000 projects. Therefore, we know the organizational challenges companies of all sizes and industries have to face.
We are happy to use our experience to drive your digital and agile transformation.
With agile UX into the digital future
"I’m an expert for agile transformations and have been managing agile teams since 2015. My mission: empowering teams to work in a trusting cooperation with a clear focus on the customer."
"Workshops, trainings or contributions to conferences – sharing my knowledge and discussing technical developments means a lot to me. I am happy about every person I can teach or help out with a little tip from my work experience. Always in keeping with the motto: Stay Awhile and Listen."
"Supporting project stakeholders with our pool of methods is fun. My goal: putting valuable, innovative products on the digital market."
"I love to make processes easier, more efficient and more comfortable. To achieve this, I like to change perspectives during a project in order to put myself into the shoes of others so that I can understand them. I wonder whose perspective I will take next."
"For more than 10 years, I have been supporting customers from various industries and with differing goals. Taking everyone by the hand in their own ways and developing, adapting or simply improving their products – this is my mission. My aim is to bring more humanity into technology and making work fun for the teams."
"What makes my job exciting? The fact that every project gives me the opportunity to get to know new fields and processes and to actively contribute to creating the digital future. No two projects are alike, it never gets boring."
"Continuously integrating new findings about users, customers and markets into a company is becoming a decisive competitive advantage in a client-centered world."
"Working as a mediator in the interplay between software, design and customer and user requirements while bearing the entire application and its environment in mind inspires me."