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Easy operation for every skill level

OPTIMA is the global technology leader in packaging machines and filling and production systems. In 2019, the desire arose to provide the operating elements of all machines with a uniform design. Since 2020, we have been working on a solution that puts machine operators at the centre and supports all user groups in their work process. The new design system now enables OPTIMA to implement design elements quickly and uniformly on different machines.

"In the past, the interface was from technicians for technicians. Today, the focus is on the users. Meanwhile, the project team puts on its own UX/UI glasses. Sentences such as "The design would be simpler for the users this way." are dropped. A lot has definitely changed in their minds." - OPTIMA Project Manager Dominik Roll

Reference Industry OPTIMA Projekt Prozess 550

The process

The human-centred design process was at the focus of the project. Thus, the users were always involved. During on-site visits, we familiarised ourselves with their requirements. The designed concept was optimised with the help of several usability tests. The human-centred approach also changed the client's mindset: Step by step, OPTIMA grew with us into a human-centred way of thinking - a great success for building up know-how within the company.

The team

When the project really took off, the pandemic changed our plan. But Corona could not stop us: The constructive weekly remote consultations continued seamlessly. The usability tests also took place online in close exchange.

Reference Industry OPTIMA Projekt Team

Everything in sight

Via a dashboard, product images and core data give operators the reassurance that they are producing the right product. 3D visualisations help to quickly locate and eliminate any faults that occur in the machine.

Timeless and modern

Inspired by the cubic construction method in architecture, the design of the new surfaces is based on the "Smart Cubic" design style. This is also reflected in the look of the OPTIMA machines. Attributes such as dynamic, clean and modern as well as haptic best describe the style.

Always in exchange

With the function "Optimise production", the new system offers the possibility to store know-how for improving production and to call it up when needed. This helps less experienced operators in particular. In addition, the user interface can be customised according to the business unit. Users can thus set as favourites those functions that they use frequently.

Efficient software development

The "Smart Cubic" design style created by UID was additionally implemented by software development as Angular components in Storybook and documented in a style guide. These are now used and further developed for all other "Smart Services" of OPTIMA.