UX boost for start-ups: UID supports TeamEntfalter

Anne Emmelmann: The biggest challenge during product development was to provide users with an intuitive yet powerful user interface that simplifies all the complex functions. We wanted to ensure that our product could be easily understood and effectively used by both new and experienced users.

Anne Emmelmann: We decided to bring in an external UX partner because we were aware that we needed expertise and an objective outside perspective to take our design to the next level. It was important for us to integrate professional expertise in UX design to ensure that the product is optimized from the user’s perspective and that we are not just implementing our own assumptions.

Anne Emmelmann: The collaboration was very positive. We found the process to be structured and well organized. We particularly appreciated the open exchange and the regular feedback loops, which enabled us to work together on the best solution. We worked with you at two different points in the process and particularly appreciated the pragmatism at the beginning, as we initially needed a prototype. Overall, we felt integrated into the entire development process and were always able to draw on your expertise.

Anne Emmelmann: What helped us the most was the clear methodology and consistent user-centricity. You helped us to constantly focus on the needs of our target groups and ensure that the user interface remained intuitive and user-friendly. This allows the content to have the desired effect: Creating clarity, enabling reflection and initiating concrete change. The process review also made it very clear how we can better communicate with and engage our users.

Anne Emmelmann: One particularly helpful approach was the use of user journey analyses and mock-ups. This way of working allowed us to iterate quickly and identify potential problems early on before they became costly. Continuously testing the designs with real users also helped us to make targeted improvements.

Anne Emmelmann : Your advice has taught us to prioritize user needs even more and not only to implement our product vision, but also to actively test with users and incorporate their feedback into the development process. We are now much more aware of how important it is to work with real users right from the start instead of relying solely on theoretical assumptions.

Anne Emmelmann: The color scheme was a particularly quick success, which we specifically adapted with your support. The clear visual hierarchy and harmonious color scheme immediately had a positive impact on the user experience. The view of the entire communication flow was also crucial. Especially the email communication and its design could be optimized through the UX optimization, which led to better user engagement and communication.

Another example of quick and effective solutions was the home page. With your help, we improved the accessibility and structure so that users can immediately find the right entry point. This has helped users to find what they are looking for more quickly and has significantly improved the overall user experience.

Anne Emmelmann: UX optimization has inspired us to focus the entire development process more strongly on the end user. We have refined our testing methods and now rely much more heavily on regular user feedback.

Anne Emmelmann: In the future, we want to focus more on mobile optimization and accessibility to ensure that our user experience remains equally excellent on different devices and for all user groups.

Anne Emmelmann: It is valuable for start-ups to work with an experienced UX partner, as they help to question assumptions from a neutral expert perspective and focus on the user. This ensures that the product really meets the needs of the target group and that something is not built that is not needed or understood in the end. Another advantage is the iterative way of working. Instead of immediately striving for perfection, this method allows the product to be continuously tested and improved. With Expert:innen at our side, we can respond specifically to user feedback and thus optimize the product step by step.

Anne Emmelmann: By working together, we have established an authentic and coherent positioning for ourselves. We are not an HR platform, but a genuine development tool for teams. Unlike traditional providers, we don’t just rely on data or tools, but combine clear structures with in-depth reflection. Especially at a time when teams are under pressure, it is clear how crucial suitability for everyday use, user-centricity and genuine development are.

The trust in the process and the continuous customer feedback show us that we are creating real added value. By working closely with our customers, we now know exactly where even the top dogs are reaching their limits and can offer targeted solutions that directly address these challenges. This enables us to achieve increased customer satisfaction and loyalty in areas where other providers are reaching their limits.

Many thanks to TeamEntfalter for the exciting answers. The interview was conducted by Svenja Mahl.