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May 7, 2020

Architects of the mobile future

Desgining a new era of mobility with LEGO® SERIOUS PLAY®

If children can bring their dreams and visions to life with LEGO®, why can’t adults? This is why we opted to use the LEGO® SERIOUS PLAY® method in a workshop to kickstart an innovation project for Bosch Mobility. With the help of the little colorful blocks we playfully created a showcase that brought networked mobility solutions to life in no time. We and our customer are convinced: Without LEGO® SERIOUS PLAY®, this fantastic result would not have been possible, let alone in such a short time. Find out what makes LEGO® SERIOUS PLAY® unique and how we used the method in our project.

A smart trip to work and back – this is the vision of Bosch Mobility: No cumbersome search for a parking space in the company car park. Always getting the right shuttle bus. Spontaneously deciding to use a kick scooter for the last mile from the train station to the office. We have transformed this vision into many different ideas for services that take the users to their destinations conveniently, seamlessly and based on their personal preferences.

But how can this multitude of mobility services be made palpable quickly and spontaneously? This question was at the core of our showcase with Bosch Mobility. At the start, the direction we would be taking was completely open. The only set requirement: We were to develop an app. Another challenge was the tight schedule. We had no more than 4 weeks to come up with a convincing strategy and a mature UX design that would both be ready for an important presentation to the management. From a white piece of paper to a presentable showcase within no time – a challenge that LEGO® SERIOUS PLAY helped us master.

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A toy box for the office

LEGO® SERIOUS PLAY® is a co-creative process that allows teams to work together to develop innovative strategies and visions for complex questions or to foster team spirit. Just to avoid any misunderstandings: LEGO® SERIOUS PLAY® is not a toy for adults. It is a controlled process that quickly brings ideas to life.

Thinking with your hands

In a LEGO® SERIOUS PLAY® workshop, the participants don’t just start building without a plan. There is always a specific question or task for which they build a 3D model. The task to be dealt with in our Bosch Mobility workshop: Making future mobility services palpable with LEGO® to identify weaknesses. What exactly is the way to work like? What are the particular steps the user needs to take, for example to hire a kick scooter? This approach enabled the Bosch Mobility team to make their complex services visible and palpable.

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Results instead of gimmicks

One thing we learned from this workshop: It brings a lot of implicit client expertise to light. An expertise that we probably would not have tapped using traditional methods. In addition, the 3D models are an ideal basis for discussion. Anyway, LEGO® SERIOS PLAY® is more about talking than about building.

That way, we created a common understanding of mobility services and identified the customer’s focus for the first showcase. Playing through certain scenarios helped us simulate the consequences of decisions and uncover correlations, enabling us to quickly define strengths and weaknesses as well as initial requirements for the solution.

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Turbocharge your communication

From our point of view, these are not the only benefits of LEGO® SERIOUS PLAY®: In the first place, LEGO® is fun and fosters creativity and imagination. And literally everybody can build. You don’t need to be a skillful illustrator or craftsman, which lowers the threshold to participate. Everyone can become active and take part in the workshop, increasing the participants’ commitment to a common solution. Thoughts and ideas are presented in 3D and will be remembered.

All this made the LEGO® SERIOUS PLAY® workshop a solid base for future activities.

The LEGO® SERIOUS PLAY® workshop took place before Corona. We look forward to hosting workshops again on site after the contact restrictions have been eased. However, the method also provides an exceptional remote workshop experience.