Futures Thinking: Why futurology pays off for companies
What role will my company play in ten years? Which products and services will be relevant for people? Companies must answer these complex questions today to exist tomorrow. Futures Thinking gets you started with tangible strategy and vision.
The rapid pace at which the economy and society are currently developing places high demands on organizations: Companies need to understand and anticipate change, so they can make the right decisions at the right time. Companies that have already developed tangible and realistic visions of the future have an advantage.
Futures Thinking succeeds in doing just that: Establishing the right course today through holistic and systematic forecasts for the day after tomorrow. This is how companies create a profitable and desirable future for themselves and the people associated with them. Considering also: Sustainable solutions that meet corporate social responsibility.
How Futures Thinking succeeds
Thereare various approaches to soundly exploring the future.
Our Futures Thinking has three phases:
- RESEARCH & SYNTHESIS
A heterogeneous team of experts from relevant fields analyzes current developments and identifies trends relevant to the company, such as new work or neo-ecology. Often a strong trigger like "failure of the Internet" also helps to break away from current thought structures and to develop new ideas.
- IDEATION, PROTOTYPING & TESTING
A range of possible futures provides designers with extra leeway and establishes new impulses for the creative process. Prototypes emerge that touch the viewer's mind and feelings while creating an "aha" effect. A possible future of products and services becomes tangible and thus also discussable.
In "Backcasting", the step back into the now takes place. What are the implications for current product development? What steps will achieve the desired future? How can new insights be condensed into a vision and strategy?
How companies benefit from Futures Thinking
- Gaining insights for the alignment of the corporate strategy
- Deciding strategy decisions in the here and now with greater vision
- Receiving inputs for improvements to current products and services
- Anticipating the trend and direction of the market and users
- The ability to steer discussions in desired directions through targeted theme setting
- Taking social responsibility by creating a desirable future
- Creating the perfect foundation for the start of design thinking
By the way...
Anyone working with futurology will encounter countless terms and methods, such as speculative design, future foresight, s.t.e.e.p., future persona, future telling, what if ..., future roadmapping and many more.
What these approaches have in common is they promote a holistic view: Society, technology, economics, politics and ecology all play a role. This approach is also used by UID experts, regardless of the name of the method. What is particularly important to us: Together with UID customers, we take a customized look at their future and find an individual, successful way to get there.
As Creative Director at UID Stefanie is responsible for the holistic UX development of digital products. She coaches companies in the UCD process and develops innovative products for the world of today and tomorrow, considering technologies and trends.
Whether social media, PR concept, journalist inquiry or trade fair organization - Marion designs UID's communication with the Corporate Communications team. The information designer and PR consultant knows UID on the FF: More than 15 years ago, she was the first employee of Corporate Communications.
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