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Jan 19, 2021

MCBW 2021: Playgrounds for tomorrow

Climate crisis, new pandemic life, digital transformation – businesses and the society are facing major challenges. How can design contribute to mastering them? How can we shape transformations? We will be addressing these questions at Germany’s largest design event – the Munich Creative Business Week (MCBW). In presentations and our LEGO® SERIOUS PLAY® workshop, we will show you how you can shape the future and make it palpable. Come and join us remotely on March 09 and 10.

Tomorrows's innovation

The way we work, shop or keep fit – digitization is changing our lives and work. In our remote presentations we will highlight various aspects and immerse into the future with you:

05.00 pm I The Inconvenience Space

Breaking up with your partner is painful – and reduces your performance. So, what if there were a service that cures the pains involved and gets you back on your feet again? This and other future scenarios were developed together with students at Potsdam and Magdeburg Universities of Applied Sciences using speculative design – a method that develops future visions and analyzes the related consequences on society. In his presentation, Henrik introduces the design method and presents other exciting prototypes developed by his students.

News MCBW 2021 Inconvenience Space 3 780

05.45 pm I Digital Transformation

How can transformations be accomplished successfully while creating a motivating working atmosphere? Have you ever tried to BUILD them? LEGO® SERIOUS PLAY® enables you to make abstract ideas palpable and bring new visions to life. This creative method allows you to develop new processes, work out innovative strategies and foster teamwork. Fast. Without prior knowledge. But with tons of creativity. In their presentation, Lisa and Daniel explain how you can playfully initiate transformation. Take a look!

News MCBW 2021 Digital Transformation 4 780

06.30 pm I Gamification in Health

Not only kids like to play: Adults, too, can be motivated and inspired using games. From brain teasers to Pokémon Go or fitness apps – gamification has become an integral part of many spheres of life. And what is best: Gamification does not only make our world more fascinating, it also helps to change our behavior. This is one important reason why people increasingly use their smartphones and tablets to keep fit and healthy. In his presentation, Lennart explains the added value of gamification in eHealth and how to put gamification to good use.

News MCBW 2021 Gamification in Health 5 780

How you participate

If you want to make sure that you won’t miss any of our presentations, sign up now at pressekontakt(at)uid.com.

Playful success with LEGO®

Developing new ideas? Finding a playful approach to retros? Or improving teamwork? LEGO® SERIOUS PLAY® is perfect for such tasks. In our workshop at the MCBW we will demonstrate what is behind the method and how you can put it to good use. In this course, you will be given a specific task to build your own 3D model. What is best: You will not only get to know the method – you will have fun!

The workshop is fully booked.

News MCBW 2021 LSP Workshop 2 935

MCBW goes remote

This year, all our MCBW events will be held remotely, the advantage being that you can participate no matter where your live, study or work. How can you participate? All you need is a laptop/PC and a stable internet connection. And since we want to make sure that you won’t miss out on the gaming fun at our LSP workshop, we have a surprise in store for all participants:

You will receive two LEGO® Exploration Bags in advance. You will need the materials contained in these bags to build the models in the workshop. And so that other participants will be able to admire your 3D models, you will also need a webcam for the workshop.

Key facts

Sounds interesting? We look forward to inspiring conversations and interesting discussions:


Workshop

  • March 09, 2021 | 04.3005.30 pm | Workshop: Play your way to success with LEGO® SERIOUS PLAY®. FULLY BOOKED
  • March 09, 2021 | 06.0007.00 pm | Workshop: Play your way to success with LEGO® SERIOUS PLAY®. FULLY BOOKED


Presentations

  • March 10, 2021 | 05.0005.45 pm | The Inconvenience Space: Discussing future scenarios with speculative design.
  • March 10, 2021 | 05.4506.30 pm | Digital Transformation: LEGO® SERIOUS PLAY® as a success factor for corporate transformation.
  • March 10, 2021 | 06.3007.15 pm | Gamification in Health: Playful motivation in healthcare.