We make the world of tomorrow easier and more appealing
In 1998, a team of three set about working towards more usability in interactive products. Today, we are one of the market leaders in creating future-proof user experience solutions that give our customers unique and inspiring interactive brand identities.

What makes us tick
Agility
We have been using the agile approach in our projects for a long time. In August 2019, however, agile teamwork was introduced for UID as a whole. Since then, we have followed the principle of collegial management. All UID team members take responsibility, enjoy a lot of freedom and dedicate all their knowledge to achieving their goals. Autonomous client teams focus on their own special fields, always in touch with the customers and the markets.
Sustainability
In our client projects we design products and services that have a positive impact on the economy, society and environment, promoting a future-oriented use of resources. Of course, we also apply these standards to our own work. In all decision taken by UID, sustainability is a major factor — be it in facility management, the IT infrastructure or travel management.
UID values
Our team is guided by our goals: Courage and a thirst for knowledge help us improve things bit by bit, day by day. In this process, innovation is a natural part of our mentality. Our team spirit across offices and disciplines is second to none. We trust in each other and are fair and transparent in our dealings. Freedom gives everyone the chance to grow and take responsibility. We love challenges, keep learning and are proud of our achievements.
Our human-centered design process
Testing
Specialists and representative users help us to assess whether the prototype fulfills the previously defined requirements. Their findings enable us to give the product the finishing touch.
Experience
We turn concepts into tangible prototypes at an early stage. This allows us to evaluate functionality and design, laying the foundation for successfully working out the final product design.
Analysis
We analyze your users, their tasks and their usage environments. Based on the resulting information, we define the requirements for your product, laying the basis for user-centered design.
Design
Requirements become solutions. Based on typical user scenarios, we develop inspiring interaction and design ideas, and eventually finalize the best concept.
Analysis
We analyze your users, their tasks and their usage environments. Based on the resulting information, we define the requirements for your product, laying the basis for user-centered design.Design
Requirements become solutions. Based on typical user scenarios, we develop inspiring interaction and design ideas, and eventually finalize the best concept.Experience
We turn concepts into tangible prototypes at an early stage. This allows us to evaluate functionality and design, laying the foundation for successfully working out the final product design.Testing
Specialists and representative users help us to assess whether the prototype fulfills the previously defined requirements. Their findings enable us to give the product the finishing touch.
Competencies
Usability/ User Experience
From a generic concept for an entire product series all the way to mobile services - developing positive user experiences is in our genes. Our user experience consultants have inspiring ideas and a sure hand for intelligent interaction. Therefore, our user interface design answers the users' questions before they even arise. Let us show you how we do it!
Design
From the basic design concept all the way to the smallest icon - UID's designers develop all elements of your interactive product. Our solutions appeal to the users, boast excellent quality and are thought out down to the last detail. Let us give your product a clear and aesthetic design!
SOFTWARE ENGINEERING
Always up to date and with a great love of detail - this is how UID's software engineers implement intuitive user interfaces that provide an exceptional user experience, combining our technological expertise (HTML5, Qt, .NET and JAVA) with our extensive experience in UI implementation and development processes. Let us convince you!
Locations
6
Experts
100
Projects
4500
Publications
140
Managing Directors
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