Inspiring in form and function – UID product design makes visions tangible

We pursue a holistic approach to product design. A team of experienced product and interaction designers, ergonomics engineers and branding experts develops future-oriented products together with you. Here, understanding your brand is the key requirement for us in designing visionary products.

Exploded view of the interactive bangle

Rendering of the UID trade fair stand

Project "ONE"

Project "BuccalDose"

Scribbles

Renderings
Emotion, precision and striving for perfection are the things that drive us forward. To assure the success of your product as well as an exceptional brand experience, we set ourselves this standard from the initial concept through to implementation. Our experts have experience in product and interface design. The benefits to you: We ensure that hardware and software are perfectly matched and a holistic product is produced.

Focusing on the user – our services for your success

During product development, we put the focus firmly on people and their needs. We design a simple and intuitive operating method for your product, making usability and user experience tangible with every one of our product designs.
In our user-centric design process, we accompany you from the mood board workshop to the first rough concepts, through to high-end renderings. In the process, design and usability merge in differentiated and well-engineered concepts. We turn the theory into experiential reality for you with prototypes in different levels of detail.

With the following services we help you create a product that inspires:

Understanding
Kick-off meeting to understand the product vision and positioning
Researching, observing and analyzing
Site visits
Product and market analyses
Innovation research
Mood board workshop (form, color, material)
Creating personas and storyboards

Brainstorming
Creative techniques and workshops to develop ideas
Developing different rough concepts as scribbles
Comparing the drafts with interaction concepts
Designing
Formal, iterative design of creative concepts, differentiation of design quality via first renderings
Transferring the draft design into a 3D CAD model
Creating high-end renderings to define the materials and color palette
Creating animations to visualize and explain functional methods
Prototyping
Making the concepts experiential with volume models and form studies in different levels of detail to define the mood and size.
Creating functional models with link-up to hardware and software
Creating design models
Creating a high-end prototype through to small-scale production
Testing
Functional evaluation of prototypes with potential users
Formal evaluation of designs using formative testing