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International Usability Partners (IUP)

A product that has been proven in practice in Germany does not automatically work for users in China or America. The users' requirements, culture and working methods differ from country to country. Being a founding member of the International Usability Partners (IUP), we adapt your product to the needs of international markets. An international network you can rely on!

  • What can IUP do for you?

    What can IUP do for you?

    UID is a founding member of the International Usability Partners. Benefit from the services that we can offer in cooperation with the IUP: 

    • An international network of independent user experience companies
    • Usability studies and tests from North America via Europe to the Far East
    • Quick, efficient and reasonably-priced project management worldwide
    • Consistent methodologies to compare test respondents and markets
    • Proven, consistently high quality
    • International experience and established collaboration
  • The range of services

    The range of services

    All International Usability Partners provide a complete range of services in the field of user-centric design, based on international guidelines in line with ISO 9241-210. These include:

    • Consultancy services such as process consultancy, training and coaching
    • Analysis of requirements and usage context
    • Focus groups
    • Prototyping and wireframes
    • Usability tests
    • Eye tracking
    • Expert evaluation
    • Information architecture
    • Ethnographic studies
    • Quantitative surveys

    Regardless of which partner you are working with: We develop and organize your international test processes and deliver results. The partners' many years of collaborative experience and their consistently high standard in conducting user studies guarantee reliability, efficiency as well as the quality and consistency of results.

  • Who are IUP?

    Who are IUP?

    The International Usability Partners are an established worldwide network of independent user experience companies in over 30 countries. Each partner company specializes in both international projects and in the cultural and linguistic characteristics of their own country. The common understanding of methods at the International Usability Partners, efficient communication routes and experience from a large number of joint projects facilitate international projects with a consistently high quality level.
    UID is a founding member of the International Usability Partners and uses the network for international user research studies from North America to the Far East. We coordinate the management of all partners and deliver quality-assured results.

    Who are the IUP members?

    • Adage Corporation, Finland
    • Amable, Chile
    • Amberlight Partners Ltd, UK
    • Antrop, Sweden
    • Design for Lucy, France
    • Experientia s.r.l., Italy
    • Human Interface Group, Belgium
    • Interact RDT, South Africa
    • Interfazes, Denmark
    • ISAR User Interface Design, China
    • Kern Communications Pvt. Ltd., India
    • User Interface Design GmbH, Germany

    The International Usability Partners are also linked to and maintain close and efficient working relationships with usability companies in the following countries.

    • Canada, USA
    • Argentina, Brazil, Mexico
    • Austria, Greece, Hungary, Netherlands, Poland, Portugal, Switzerland, Spain
    • Lebanon, Turkey
    • Russia
    • Hong Kong, Japan, Singapore, South Korea, Taiwan
    • Australia
  • The benefits of IUP in detail

    The benefits of IUP in detail

    • The International Usability Partners have a common understanding of the methods, processes and scientific context of the field of user-centric design (human-machine interaction).
    • The International Usability Partners have highly qualified, experienced and professional teams to conduct user experience studies. The professional backgrounds of consultants include human-machine interaction, psychology, computer science, product engineering and design.
    • The International Usability Partners have comprehensive experience based on many years of handling international projects.
    • The International Usability Partners have effective quality assurance and process improvement programs in place in addition to conducting regular professional training for their staff.
    • The International Usability Partners are leading, long-standing and established companies in their respective countries.
    • The International Usability Partners' domain expertise includes everything that has a user interface – from web applications to mobile devices, from touchscreen controls to interactive TV, from enterprise software to computer games, from online help to ATMs.
    • The International Usability Partners use modern test studios and tools for any usability study. Facilities are conveniently located in major cities across the world, including London, Paris, Turin, Munich and Beijing.
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