hello technology - UID

UID Consumer: Making users of complex products happy

It is especially users of consumer products such as mobile phones, washing machines or televisions who expect simple operation and good design. We design your products to be simply appealing – and appealingly simple.

  • User experience represents the overall subjective usage experience of a person when using an interactive product.

    Making technology controllable

    • "How does my oven keep the casserole hot?"
    • "How can I download the movie now and watch it tonight?"
    • "How can I easily forward a text message?"

    Optimum user support

    • We analyze and design consumer products such as:  
    • Mobile devices (mobile phones, tablets, sat navs, MP3 players, apps)
    • Home entertainment (TVs, Smart TVs, games consoles, media centers)
    • Household and kitchen equipment (white goods)
    • Home automation (building controls, networked living, assisted living, household robots)

    User Experience

    We don't just test the typical use of the products, but everything that comes as part of the product such as the packaging, technical documentation, service hotline and the product website, etc. We also evaluate the other phases of the product life cycle such as purchasing, installation, commissioning, maintenance and disposal. User experience represents the overall subjective usage experience of a person when using an interactive product. It makes sure that products are not only easy to operate but will also wow users.

Your contact person

Photo of Jakob  Biesterfeldt
Jakob Biesterfeldt
Director of International Practice
fon +49 (0) 89 437781 52

Your contact person

Photo of Ronald  Hartwig
Ronald Hartwig
Director of Product Management
fon +49 (0) 231 1333008 0

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