Copied from UID: The world's largest usability company discusses the attractiveness of products
The newsletter by the usability experts from HFI dealt with the question of how to evaluate the attractiveness of products. And besides: Human Factors International is the world's largest usability engineering company.
Various studies confirm that the design of a product has an essential influence of the overall impression and the general satisfaction of the user. But the question is: How can such a subjective criterion be evaluated best?
Marc Hassenzahl developed one approach presented by HFI. By means of pairs of opposite adjectives not only the pragmatic quality of a product can be evaluated, but also the hedonic quality and the overall impression. In their newsletter, Human Factors International shows word pairs, such as technical - human, isolating - integrating, cautious - courageous or bad - good.
Do these word pairs sound familiar to you? And the name Marc Hassenzahl does also mean something to you? And evaluating products is not new to you?
No wonder, as some years ago, User Interface Design GmbH (UID) developed AttrakDiff™ AttrakDiff™ for this purpose in collaboration with… exactly: Marc Hassenzahl. It now dawns on those who know AttrakDiff™...
So, HFI referred to some stuff from UID. And here is the evidence: http://www.humanfactors.com/downloads/oct05.asp
We can be a little bit proud of so much international attention, can't we?
