Series of lectures "User Experience - one step beyond"
The series of lectures "User Experience - one step beyond" addressed laymen and professionals at the same time. Top-class experts of the trade informed visitors about the connection of usability and attractiveness.
Date: Wednesday, March 5, 2008, 1 pm to 3 pm
Location: Forum future talk, Hall 9
The lectures at a glance
The Beauty and the Beast! About the (not so) difficult combination of beauty and usability for interactive products
Prof. Dr. Marc Hassenzahl, President of the German Chapter of the Usability Professional's Association (GC UPA)
Interactive products are more than just tools. Marc Hassenzahl explained how beauty or enjoyment are integrated in the science and practice of designing technology.
Wonderfully simple - simply wonderfully
Franz Koller
User Interface Design GmbH, managing director
User experience is more than just usability. Franz Koller answered the question how usability and attractiveness of interactive products match.
Online presentation of products
Sascha Martini
Bassier, Bergmann & Kindler
Digital Sales and Brand Specialists GmbH, managing director
Many companies want to tell more about their products on the Internet than just product features and prices. Sascha Martini showed how interactive emotionalization of products and brands could be successful, when seen from a user's perspective.
Moderation
Dr. Ronald Hartwig
User Interface Design GmbH, Manager Consulting & Training
