Practical and beautiful - Making users of complex products happy
Users of consumer products, especially cell phones, home appliances or consumer electronics, expect these products to be easy and intuitive to use. But, enjoyment and motivation when using the product are also key factors in a product's long-term success. User Interface Design GmbH (UID) designs your products to be beautifully simple – and simply beautiful.
Making technology controllable
- The amateur cook: "How can my oven keep the casserole warm without drying it up?"
- The video watcher: "How can I download the movie now and watch it tonight?"
- The cell phone user: "How can I just forward a text message?"
Your product can accomplish these and similar tasks. Your users want to use your products to make their lives simpler and more convenient, no matter how complex and different their individual contexts of use are.
We conceptualise, design and evaluate consumer products such as the ones below:
- Mobile Devices
- Home Automation
- Digital TV
- Household Appliances
A clear, simple and purposeful user interface is essential for a product's success. "Convenience" can only be achieved with an intuitive user interface that supports a user's goals. With our help, even complex products can become simple to use, seamlessly integrating themselves into their customer's life.
Total user experience
UID examines how your users actually use your products. We evaluate contexts of use in private, professional, or leisure situations even en route... exactly where and when products are being used. Our "total user experience" approach means accompanying the user when they are buying a product, unpacking it, trying it out, and using it daily. We show what contexts of use exist and how the user interface can optimally support them.
User-centered innovation
Your product has a place in the daily lives of the users. Our design is geared to the relevant needs of the users. Together, we identify innovations that meet actual user requirements – since they are determined by the users' actual lives.
UID evaluates contexts of use - exactly where, and when, people use the product.
