User Experience
User Experience is manifold – including attractive design, joy of use, a great brand, good service, trustworthiness, beauty, play instinct, novelty. The focus lies on the entire subjective user experience with a product.
Holistic
User Experience is holistic: It includes the experience of buying a product, the package design, the operating manual or interaction with the service hotline. Therefore, we work even closer with our customers, taking all points of contact between the user and the product, the enterprise or the brand into consideration.
Subjective
User Experience is subjective: Beauty, novelty and attractiveness are perceived differently by every user. These differences are considered in our evaluations and improvements of the user experience.
With AttrakDiff™, we created our own tool to evaluate the user experience by users. AttrakDiff™ is meanwhile used worldwide for user experience studies.
Positive
User Experience is positive: It makes the user happy and creates enthusiasm. The positive characteristics of the product come to the fore. We design user interfaces that inspire the user – following a holistic approach of usability, software and design.
