International User Research
A product is successful when it is easy, efficient and enjoyable to use. By means of usability testing, you can determine the quality of use of your products. User Interface Design GmbH (UID) supports and consults you on your individual usability test.
In a usability test, our experts observe your users when interacting with your product. Depending on the context of use, product strategy, and market situation, we consult you on the appropriate mix of methods. Pragmatic and customized action recommendations are geared to improve your product – for the users, for your success.
Our services
- Usability tests
Discover what you can do to make your product easy, efficient, and enjoyable to use. Compare design solutions and decide which solution you want to develop. Usability tests help to evaluate, optimize, and compare products and prototypes. - Remote testing
Observe and analyze the behavior of your users online. - Eye witnessing
Rent our test facilities and observe users using your products. Informal, quick, and at a reasonable price. - Benchmarking
Discover how your design solution performs in direct qualitative comparison with competitive products. - Design evaluation
Find out how users perceive the design of your product and how you can improve it. - User experience analysis
See how users handle your product in all phases of the life cycle – from purchase to daily use. At the same time, we enhance the focus on everything which belongs to the product from the user's perspective, e.g. operating manual, online help, packaging, service hotline, newsletter. - On-site testing
Whether workplace, living room, workshop or dining car – learn how users interact with you product under real conditions.
Additional test methods for your survey
- Audio / video recording for deeper analysis of the user behavior
- Questionnaires and interviews to collect subjective product evaluations
- Measurement of objective data such as processing time, error rate and success rate during task execution
- Attention analysis by means of eye-tracking
Apart from testing on-site, UID conducts usability tests at its locations at Ludwigsburg, Dortmund, Mannheim and Munich. Our biggest test studio is at Munich.
