Well-designed icons support your brand identity

Whether it is a software package, a website, or another interactive product: A consistent icon set that distinguishes itself from comparable icon sets by ist color and form language, decisively influences the appearance of your product. The generated brand identity supports your corporate image and promotes your sales through brand recognition.

Usually, icons are visual presentations of objects, functions, procedures or system states. We develop graphics that are reduced to the basics and communicate the right messages on little space. From individual icons to an icon alphabet. A central objective of an icon library is to ensure a consistent look across different applications and technologies. This is only possible by developing an appropriate "grammar" with basic rules on the design of individual icons. Here, we define colors and style, but also basic graphical elements such as the design of objects or actions.

Icons are provided in the requested graphical formats and sizes. You may also receive your icons as pixel, vector, or 3D files. Additionally, we prepare icon guidelines for future designs to ensure that your icons speek one language across several products. Different icon states are defined according to usability specifications and optimized in the icon design for e.g. "selected", "active", or "inactive".