Creative, competent and customer-oriented –
UID's philosophy

We design user-centric human/technology interactions, and all members of the UID team have endorsed this philosophy. Common principles and values form the basis of our services and consultations.

UID develops optimal interaction concepts, which are intuitive, attractive, and innovative.

UID designs new and complex technologies such that they
support the users to optimally complete their tasks and achieve their personal objectives as best as possible
are intuitive to use and easy to learn
exclude nobody and are accessible to every user
are attractive and enrich life.
Joint principles and values form the work basis of more than 75 employees.

UID principles
Orientation towards business
Orientation towards customers
Orientation towards quality
Orientation towards innovation
UID values
Appreciation of our employees
Reliability
Trustworthiness