hello technology - UID

Die UID-Teams

75 experts in the fields of User Experience Consulting, Interface & Product Design and Software Engineering are part of the UID team. The Management division, too, is run by experienced specialists.

  • User Experience Consulting

     Henning Brau, Graduate Psychologist

    • Director of User Experience Consulting (since 2011)
    • October 2010–December 2010: User Experience Consultant
    • 2003–2010: Research associate & program manager "User-centered Technologies" at Daimler AG
    • 2008–2010: President of the German UPA
    • 1999–2003: Freelance usability consultant, e.g. for psychonomics AG

    • Regional Director Europe at UPA (Usability Professionals' Association) (since 2011)
    • Member of the User Interfaces working group at the Deutsches Institut für Normung DIN (German Institute for Standardization) (since 2009)

    fon: +49 (0) 89 437781 43
    contact: Henning Brau

    Dr. Joachim Machate, Graduate Computer Scientist

    • Director of User Experience Consulting (since 2011)
    • 2009–2010: Head of Usability Engineering
    • 2003–2010: Manager Enterprise Solutions
    • 2000–2009: Head of Software Engineering
    • 1998–2000: Head of Marketing & Strategies team for "Interactive products" at the Fraunhofer IAO
    • 1994–1995: Software developer for the IBM Deutschland GmbH at their scientific centre
    • 1987–1993 and 1996–1997: project manager and scientific assistant at the Fraunhofer IAO

    • Doctoral thesis in computer linguistics
    • Visiting lecturer for Software ergonomics at Heilbronn University, Stuttgart Media University and the Cooperative State University Baden-Württemberg 
    • Editor of the book "User Interface Tuning"

    fon: +49 (0) 7141 37700 0
    contact: Dr. Joachim Machate

    Design

     Bernd Wiesenauer, Graduate Designer

    • Director of Interface & Product Design (since 2011)
    • 2006–2010: Head of Design and Creative Director
    • 2003–2006: Product and Interface designer for Prof. Wulf Schneider & Partner 
    • 2000–2003: Product and Interface designer for CAA AG and Harman Becker

    • Awarded the if product design award gold 2005 and the if product design award 2006 
    • His previous customers included renowned companies such as BMW, Daimler, Ford, Hilit, Interlübke, Jura, Saab, Sedus and Thonet.

    fon: +49 (0) 7141 37700 61
    contact: Bernd Wiesenauer

    Software Engineering

     Heiko Lewandowski, Graduate Computer Scientist

    • Director of Software Engineering (since 2011)
    • 2009–2010: Head of Software Engineering
    • 2008–2009: Deputy Head of Software Engineering
    • 2004–2008: Software Engineer at Vector Informatik GmbH
    • 2003–2004: Development Partner at Mediaspects GmbH 
    • 2001–2003: Software Engineer at the system house dmc digital media center GmbH 
    • 1998–2001: Software-Engineer at UID
    • 1995–1998: Freelancer in IT

    • Specialized in agile software development processes and the development of software architectures for .NET and Java

    fon: +49 (0) 7141 37700 80
    contact: Heiko Lewandowski

Our services at a glance

What can we do for you? Our portfolio lists all services rendered by
UID – from requirements elicitation to inter-
national user research through to web design.

Latest UID News:

UID successful worldwide in 2011

More and more renowned clients have chosen UID as their international partner. UID's international network now includes more than 30 countries on all five continents. 2012 UID will exhibit at the South by Southwest.

The sectors we
offer services for:

We offer individualized and appealing solutions for the following sectors:

Our competencies

The optimal user inter-
face makes a product successful. We are successful because we combine user-centric design with in-depth knowledge and great experience in:

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