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Contact persons

The Business Development Team is an important contact for new customers and a strategic partner for our regular customers. The Administration and Corporate Communications divisions provide helpful support with their hub services.

  • Business Development

     Andreas Beu, Graduate Engineer

    • Director of Product Development (since 2011)
    • 2003–2010: Head of UID Munich
    • 2001–2010: Manager Industry Solutions
    • 2004–2006: President of the German UPA
    • 1998–2000: Senior Usability Consultant at User Interface Design Centre, Siemens AG
    • 1995–1998: Usability consultant at the Gesellschaft fuer Software Management

    • Board member of the Software association at the German Engineering Association VDMA (Verband Deutscher Maschinen- und Anlagenbau e.V.)

    fon: +49 (0) 89 437781 54
    contact: Andreas Beu

     Jakob Biesterfeldt, Graduate Industrial Engineer

    • Director of International Practice (since 2011)
    • Contact person for the International Usability Partners (since 2006)
    • 2008–2010: Manager User Research
    • 2009–2010: Co-Chair of the UPA international conference 2009 and 2010
    • 2006–2008: Deputy Manager Web Solutions 
    • 2004–2008: Usability Engineer at UID Munich
    • 2003–2004: Employed at the Competence Center Human-Computer Interaction of the Fraunhofer IAO

    • Director of Marketing & Communication at the Usability Professionals‘ Association (UPA) (since 2011)
    • Responsible for international relations at the German UPA

    fon: +49 (0) 89 437781 52
    contact: Jakob Biesterfeldt

    Dr. Ronald Hartwig, Graduate Computer Scientist

    • Director of Product Management (since 2011)
    • 2008–2010: Head of UID Dortmund
    • 2007–2010: Manager Consulting & Training 
    • 2006–2007: Head of Interactive Dialog Systems in the C-LAB of Siemens Business Services 
    • 1997–2006: Consultant and expert in the field of usability and software for renowned customers

    • Doctoral thesis on "Usability of e-learning applications"
    • Member of the permanent "Usability Engineering" working group of DATech

    fon: +49 (0) 231 1333008 0
    contact: Dr. Ronald Hartwig

    Alexander Steffen, Psycholinguist M.A.

    • Director of Medical & Pharma (since 2011)
    • 2005–2010: Manager Medical & Pharma Solutions
    • 2008–2009: Head of UID Mannheim
    • 2002–2005: Project manager at the Institute of Phonetics and Speech Processing of the Ludwig-Maximilians-University at Munich
    • 1997–2002: Project manager for various companies and institutes such as the Institute for Medical Psychology and one of the leading German market research institutes "Gesellschaft für Innovative Marktforschung"

    • "Expert Quality Management Medical Devices International (TÜV)"
    • Co-editor of "CE-Routenplaner", a loose-leaf collection on planning, developing and implementing medical products
    • Concentrates on user-centered design of medical devices, risk analysis and standard-compliant documentation of the development of medical devices 

    fon: +49 (0) 89 437781 72
    contact: Alexander Steffen

    Administration & Human Resources

     Hildegard Hopf, Social Insurance Clerk

    • Director of Administration (since 2011)
    • 2009–2010 Head of Human Resources & Travel Management
    • 2005–2009: Various positions within the UID administration
    • 1986–2005: Head of Administration; responsible for human resources and company pension schemes in various renowned companies
    • 1969–1986: Apprentice and office clerk at the state pension insurance agency (LVA) of Baden-Württemberg

    fon: +49 (0) 7141 37700 0
    contact:  Hildegard Hopf

    Corporate Communications

     Marion Gottschling, Information Designer, PR Consultant (DAPR)

    • Director of Corporate Communications (since 2011)
    • 2009–2010: Head of Corporate Communications
    • 2006–2009: Corporate communications
    • 2004-2006: Intern and trainee with, amongst others, the media and film society "Medien- und Filmgesellschaft Baden Württemberg" and the Hessische Rundfunk radio station

    fon: +49 (0) 7141 37700 0
    contact: Marion Gottschling

Our services at a glance

What can we do for you? Our portfolio lists all services rendered by
UID – from requirements elicitation to inter-
national user research through to web design.

The sectors we
offer services for:

We offer individualized and appealing solutions for the following sectors:

Our competencies

The optimal user inter-
face makes a product successful. We are successful because we combine user-centric design with in-depth knowledge and great experience in:

Latest UID News:

UID successful worldwide in 2011

More and more renowned clients have chosen UID as their international partner. UID's international network now includes more than 30 countries on all five continents. 2012 UID will exhibit at the South by Southwest.

International
Usability Partners (IUP)

This global network of independent usability companies adapts your product to your customers' needs – from North America to the Far East.

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